Using Pinterest to Drive Affiliate Traffic

Jul 27, 2023

Understanding Pinterest as a Marketing Tool

When it comes to affiliate marketing, it's all about driving traffic to your links. One platform that often gets overlooked is Pinterest. With over 400 million monthly active users, Pinterest is a gold mine for affiliate marketers. This visual search engine is an excellent platform for promoting products and driving traffic to your affiliate links.

Pinterest marketing

Why Choose Pinterest for Affiliate Marketing?

Pinterest is unique in that it acts as a search engine for images. Users come to Pinterest to find inspiration, discover new products, and learn new ideas. This makes it an ideal platform for affiliate marketing. Unlike other social media platforms, Pinterest users are actively looking to make purchases. In fact, 89% of US Pinterest users use Pinterest for inspiration in their path to purchase.

How to Use Pinterest for Affiliate Marketing

Creating a Business Account

Firstly, you need to create a Pinterest business account. This gives you access to analytics and other features that aren't available to personal accounts. Once your account is set up, you can start creating boards and pins that link to your affiliate products.

Pinterest business account

Creating High-Quality Pins

Visual content is key on Pinterest. High-quality, eye-catching images are more likely to get clicks. Make sure your pins are relevant to the product you're promoting. Add a clear, compelling description with relevant keywords to help your pins show up in search results.

Best Practices for Pinterest Affiliate Marketing

Disclose Your Affiliate Links

Transparency is crucial in affiliate marketing. Make sure to disclose your affiliate links to comply with Pinterest's and FTC's guidelines. You can do this by adding a simple disclosure like "#affiliate" in your pin descriptions.

Pinterest affiliate links

Don’t Spam Your Followers

While it's important to stay active on Pinterest, avoid spamming your followers with too many pins at once. This can lead to your account being flagged as spam. Instead, aim to pin consistently throughout the day.

Tracking Your Success

Lastly, don't forget to track your success. Use Pinterest analytics to see which pins are driving the most traffic to your affiliate links. This can help you understand what types of content work best for your audience, allowing you to refine your strategy and increase your affiliate revenue.

Pinterest analytics


Pinterest is a powerful tool for affiliate marketing. With its visual nature and active user base, it's an ideal platform for promoting products and driving traffic to your affiliate links. By following these tips and best practices, you can leverage Pinterest to increase your affiliate revenue.